Partner relationship management

Partner pipeline
visibility, finally.

SoundGTM tracks every deal your channel partners are working, flags risk before it becomes loss, and drafts the outreach to fix it — so nothing slips through the cracks.

partnertracker.soundgtm.com/dashboard

$2.4M

18 active deals

5

28% of pipeline

43d

Avg deal age

34%

Keystone Digital

Work Queue4

Nudge Keystone Digital — DataStream Analytics

Proposal · $47,500 · 21d ago

Follow up with CorePath before month-end close

AI recommendation · $22,500

Review deal registration — BlueBridge Consulting

Pending approval · $85,000

“We found 8 at-risk deals in our first upload — deals we didn't even know were stalled.”

— Head of Partnerships, Series B SaaS

Everything you need to run a tight partner program

Built for partner teams that are tired of chasing spreadsheets and waiting on partners to update them.

Instant risk detection

Know which deals are slipping before partners ghost you. Every deal is scored automatically based on stage, age, and activity.

AI-drafted outreach

One click to a personalized partner check-in. SoundGTM writes the email — you review and send. No more blank compose windows.

Pipeline clarity

Your entire partner book in one honest view. Every deal, every partner, every risk — without pestering your reps for updates.

Up and running in minutes

No implementation project. No CRM integration required to start.

01

Import your pipeline

Upload a CSV or Excel export from Salesforce, HubSpot, or any CRM. AI maps your column names to the right fields automatically.

02

See what's at risk

Every deal is scored for risk immediately. Stalled deals, inactive partners, and overdue close dates surface to the top.

03

Act on the work queue

Send partner nudges with one click, approve deal registrations, and work through AI recommendations as you go.

More of what partner teams need

🤝

Referral partner portal

Let referral partners register deals and track their own pipeline — without email chains or shared spreadsheets.

Gmail integration

Create partner check-in drafts that land in your Gmail inbox. Review, edit, and send without leaving your inbox.

💰

Commission tracking

Track payment terms and commission rates per partner agreement so nothing falls through at close.

AI column mapping

Import from any CRM format. AI maps your custom field names to the right targets — no manual configuration.

Prioritized work queue

A single list of what needs your attention: nudges, pending approvals, and AI recommendations, ranked by urgency.

Concentration alerts

Spot when too much pipeline sits with a single partner before it becomes a pipeline risk you can't recover from.

Get your partner pipeline under control.

Import your first export in minutes. No credit card required.

Start for free →